Kadidja Essaheli: An Inspiring Journey of Determination and Passion

General Manager and Marketing Director at Equitom for 15 years

Marketing Director at Equine Care Group for 4 years

In 2010, Kadidja took a bold leap into a world completely unfamiliar to her: the realm of horses and veterinary medicine. Leaving behind her career in education, she decided to take on the greatest challenge of her life—joining Equitom. But the obstacles were immense: she didn’t speak Dutch, had no experience with horses, and knew nothing about the veterinary industry. Yet, with unwavering determination, she embarked on an exciting and uncertain journey.

Key Moments in Her Success

Adapting and Learning

Kadidja began by learning Dutch while taking on essential responsibilities at Equitom, such as managing invoices, handling customer service, and understanding how an equine veterinary clinic operates. This hard work marked the beginning of her immersion into this fascinating world.

Acquiring Essential Skills

Realizing that broader knowledge was necessary, she pursued training in management and human resources. She also strengthened her expertise with legal knowledge, giving her the foundation to excel in her responsibilities.

A Passion for Equine Medicine

Kadidja quickly became captivated by equine healthcare and the work of dedicated veterinarians. She immersed herself in medical knowledge to become a valuable asset to the team, proving her commitment every step of the way.

A Social Media Revolution

In 2012, Kadidja made a visionary decision: to share Equitom’s clinical cases on social media. Her goal was clear—to make equine veterinary medicine accessible to a wider audience. She trained in photography, video editing, and digital marketing to craft a unique identity for Equitom.

A Worldwide Success

The impact was incredible. Thanks to her continuous efforts and innovative vision, Equitom became the most-followed equine veterinary clinic in the world, with a community of over 5 million followers.

Kadidja’s journey is a true source of inspiration—not only because of her perseverance and courage but also due to the remarkable results she has achieved. She embodies the vision and innovation needed to revolutionize the traditional field of veterinary medicine and lead it into a new era.

2021: A New Chapter with Equine Care Group

The creation of Equine Care Group in 2021 marked a turning point in Kadidja’s career. She saw this as an opportunity to professionalize the communication strategies of the group and its newly acquired companies. Her ambition was to modernize their image and increase their visibility by leveraging digital marketing tools.

Without hesitation, Kadidja immersed herself in intensive training to master this field—SEO, online advertising campaigns, and social media management became her new areas of expertise.

Combining Strategic Vision and Digital Transformation

Over the years, Kadidja has built a talented team, using her knowledge to strategically reposition the group’s brands in an increasingly connected world. Each company within the group benefits from her expertise, embracing a communication approach that is more innovative, impactful, and perfectly aligned with its target audience.

For Kadidja, digital marketing is more than just promoting products. It is a way to forge authentic connections with clients and consumers, tell a compelling story through platforms like social media, and build a professional identity that stays true to each company’s values. Through her work, she positions Equine Care Group as a model of modernity and excellence in the industry.

A Key Role in the Equine Care Group's Evolution

For the past four years, Kadidja and her team have played a crucial role in the digital transformation of Equine Care Group. With a strategic vision and unwavering dedication, she has taken on the ambitious challenge of structuring and modernizing communication for a rapidly growing group. Always forward-thinking, she continuously develops her skills to stay ahead of the ever-evolving digital marketing landscape.

Her career is a perfect example of how passion, continuous learning, and tangible results can be combined. Today, Kadidja plays a central role in the international expansion of the group, guiding its companies toward a future that is more connected, innovative, and performance-driven.

A Future Driven by Passion

Kadidja remains deeply connected to her roots at Equitom, where she continues to excel as a manager. Her journey teaches a valuable lesson: with passion, perseverance, and an unyielding desire to learn, it is possible to push boundaries and leave a lasting impact.

Kadidja Essaheli is not just a successful leader—she is an inspiration. She embodies innovation, resilience, and a bold vision for the future of veterinary medicine and equine well-being.